Redesigns launch countless waves of hate. That’s an axiom. Every logo change of any more or less known company is welcomed by tons of bitter posts and comments on every social network of the world. Insults on designers, supposedly “witty” memes, attempts to improve the design, listings of human organs that can be seen in new graphics, discoveries of old-time logos from which the new one was obviously copied – just classic. The quality of the redesign doesn’t matter. Twitter will explode even when Spotify changes the shade of green.
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